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For information on the MTV Video Music Awards 1990 and a complete list of winners, browse through the article.
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MTV VMAs 1990

Among notable events in the year 1990 were the birth of the Parental Advisory tag, the death of Stevie Ray Vaughn and also the inclusion of the “International Viewer's Choice” award (Okay, no biggie since MTV was adding and retiring awards every other year.)The MTV VMAs looked like it hadn’t changed much with Arsenio Hall back at the Universal Amphitheatre hosting the show for the third consecutive year. He threw on his pork pie hat and had a jolly good time and it looked like MTV was all for it. The theme of the night was very much about censorship in music. With music videos and lyrics becoming increasingly provocative and controversial, the entire country was fussing over where to draw the line when it came to curbing the creativity of musicians and their songs. So almost everyone who took to the stage gave their thoughts on what they felt about the whole issue at hand. When it came to giving out the statuettes, Sinéad O'Connor reaped four Moonmen for her Nothing Co

mpares 2 U including the Video of the Year. Madonna’s Vogue won 3 awards (Her video for "Justify My Love" was later banned by MTV the same year). Moving on, Sinéad O'Connor performed Nothing Compares 2 U. Janet Jackson, Phil Collins, MC Hammer, 2 Live Crew were among the other performers for the big night. The show had its fair share of surprises, be it Janet Jackson ripping her top or M.C. Hammer’s performance with his 1578 strong entourage. MTV made sure the night would not be forgotten, at least not so easily.
 

List of Nominees and Winners at the MTV Video Music Awards 1990

Video of the Year
  • Sinéad O'Connor - Nothing Compares 2 U
  • Aerosmith - Janie's Got A Gun
  • Don Henley - The End Of The Innocence
  • Madonna – Vogue
Winner: Sinéad O'Connor - Nothing Compares 2 U
 
Best Male Video
  • Don Henley
  • Billy Idol - Cradle Of Love
  • M.C. Hammer - U Can't Touch This
  • Michael Penn - No Myth
Winner: Don Henley
 
Best Female Video
  • Sinéad O' Connor - Nothing Compares 2 U
  • Paula Abdul - Opposites Attract
  • Madonna - Vogue
  • Alannah Myles - Black Velvet
  • Michelle Shocked - On The Greener Side
Winner: Sinéad O' Connor - Nothing Compares 2 U
 
Best Group Video
  • The B-52's - Love Shack
  • Aerosmith - Janie's Got A Gun
  • Midnight Oil - Blue Sky Mine
  • Red Hot Chili Peppers - Higher Ground
  • Tears For Fears - Sowing The Seeds Of Love
Winner: The B-52's - Love Shack
 
Best Rap Video
  • M.C. Hammer - U Can't Touch This
  • Digital Underground - The Humpty Dance
  • Biz Markie - Just A Friend
  • Young M.C. - Principal's Office
Winner: M.C. Hammer - U Can't Touch This
 
Best Dance Video
  • M.C. Hammer - U Can't Touch This
  • Paula Abdul - Opposites Attract
  • Janet Jackson - Rhythm Nation
  • Madonna – Vogue
Winner: M.C. Hammer - U Can't Touch This
 
Viewer's Choice
  • Aerosmith - Janie's Got A Gun
  • Don Henley - The End Of The Innocence
  • Madonna - Vogue
  • Sinéad O'Conner - Nothing Compares 2 U
Winner: Aerosmith - Janie's Got A Gun
 
Best New Artist
  • Michael Penn - No Myth
  • Bell Biv Devoe - Poison
  • The Black Crowes - Jealous Again
  • Jane Child - Don't Want To Fall In Love Again
  • Lenny Kravitz - Let Love Rule
  • Alannah Myles - Black Velvet
  • Lisa Stansfield - All Around the World
Winner: Michael Penn - No Myth
 
Breakthrough Video
  • Tears For Fears
  • Paula Abdul - Opposites Attract
  • Sinéad O'Connor - Nothing Compares 2 U
  • Red Hot Chili Peppers - Higher Ground
Winner: Tears For Fears
 
Best Post Modern Video
  • Sinéad O' Connor - Nothing Compares 2 U
  • Depeche Mode - Personal Jesus
  • Red Hot Chili Peppers - Higher Ground
  • Tears For Fears - Sowing The Seeds Of Love
Winner: Sinéad O' Connor - Nothing Compares 2 U
 
Best Metal/Hard Rock
  • Aerosmith - Janie's Got A Gun
  • Faith No More - Epic
  • Motley Crue - Kickstart My Heart
  • Slaughter - Up All Night
Winner: Aerosmith - Janie's Got A Gun
 
Best Video from A Film
  • Billy Idol
  • Edie Brickell & The New Bohemians - A Hard Rain's A Gonna Fall
  • Prince - Batdance
  • ZZ Top – DoubleBack
Winner: Billy Idol
 

Video Vanguard Award

Winner: Janet Jackson
 
Best Direction
  • Madonna - Vogue
  • Paula Abdul - Opposites Attract
  • Aerosmith - Janie's Got A Gun
  • Don Henley - The End Of The Innocence
Winner: Madonna - Vogue
 
Best Choreography
  • Janet Jackson - Rhythm Nation
  • Paula Abdul - Opposites Attract
  • M.C. Hammer - U Can't Touch This
  • Madonna – Vogue
Winner: Janet Jackson - Rhythm Nation
 
Best Special Effects
  • Tears For Fears
  • Paula Abdul - Opposites Attract
  • Billy Idol - Cradle Of Love
  • Billy Joel - We Didn't Start The Fire
Winner: Tears For Fears
 
Best Art Direction
  • The B-52's - Love Shack
  • Aerosmith - Janie's Got A Gun
  • Billy Joel - We Didn't Start The Fire
  • Madonna – Vogue
Winner: The B-52's - Love Shack
 
Best Editing
Madonna - Vogue
Aerosmith - Janie's Got A Gun
Don Henley - The End Of The Innocence
M.C. Hammer - U Can't Touch This
Winner: Madonna - Vogue
 
Best Cinematography
Madonna - Vogue
Aerosmith - Janie's Got A Gun
Don Henley - The End Of The Innocence
Billy Joel - We Didn't Start The Fire
Winner: Madonna - Vogue

  
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