Spectacular stars and screaming audience kick started the first ever IIFA (International Indian Film Academy) award in the year 2000 and was held at Millennium Dome in London. The grand award events are conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. (India’s first and premier event management and entertainment agency). Bollywood super star Amitabh Bachchan was named the IIFA Brand Ambassador. Since its inception, IIFA has reserved a prominent place for Indian Cinema globally. Over these many years IIFA has been crowned with success and also is considered as the most respected South Asian Film Academy. The IIFA awards fall under the category of the most-watched global annual events in the world.
IIFA spreads the magic of Indian cinema to various exotic locales around the world. The events have marched to London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Macau and Colombo. IIFA celebrated a decade of International Indian Film Academy magic in Macau. The IIFA award ceremony promises grand, fun-filled activities and action-packed event. The awards are given out to the artist in order to honor their best and outstanding talent which propelled Indian Cinema to reach glorious pinnacles.