Zee Telefilms Limited is the largest Media and Entertainment Company established by Subhash Chandra. In 2006, the company branched out into four singular entities and was renamed as Zee Entertainment Enterprises. Zee Telefilms Limited was the first broadcaster to foresee the importance of a Bollywood show in the Indian Cinema industry. Hence, the year 1998, witnessed the rise of Zee Cine Awards (or ZCA). ZCA are one of the prestigious and most anticipated events of the year. Millions are glued to their television sets to watch their favorite actors.
The mega star-studded event was inaugurated in the heart of the cinema industry, Mumbai. The event packs the largest number of Bollywood artists under one roof. All the events of ZCA are initiated by Zee Telefilms Limited. The awards are presented to the artists for their outstanding performance in the previous year. Generally ZCA offers awards in three categories namely; Viewer’s Choice, Jury’s Choice, and Technical Awards. In addition the jury elects winners for Special Awards like Lux Face Of The Year, Netizen Best Film Award, Dynamic Duo Award etc.
The five popular categories namely; Best Actor, Best Actress, Best Director, Best Film and Best Song award winners are selected by 100% viewer voting. Don’t you think it is appropriate to say the superb Zee Cine Awards are hard to win? The trophy is the distinctive feature of the event, as they are made in Australia with 24 carat gold. The main objective of the show is to reward the best artist in Bollywood. Zee Cine Awards took Bollywood to the world in 2004. The first international Zee Cine Awards took place in Dubai. The venues and sponsors alter every year. The initial sponsor of the show was Lux, later the event was promoted by Fair View, Pan Parag, Sunfeast, LIC and Aditya Birla.