Zee Telefilms Limited is the largest Media and Entertainment Company established by Subhash Chandra. In 2006, the company branched out into four singular entities and was renamed as Zee Entertainment Enterprises. Zee Telefilms Limited was the first broadcaster to foresee the importance of a Bollywood show in the Indian Cinema industry. Hence, the year 1998, witnessed the rise of Zee Cine Awards (or ZCA). ZCA are one of the prestigious and most anticipated events of the year. Millions are glued to their television sets to watch their favorite actors.

The mega star-studded event was inaugurated in the heart of the cinema industry, Mumbai. The event packs the largest number of Bollywood artists under one roof. All the events of ZCA are initiated by Zee Telefilms Limited. The awards are presented to the artists for their outstanding performance in the previous year. Generally ZCA offers awards in three categories namely; Viewer
Zee Cine Awards